American Royal Campaign

The American Royal is one of Kansas City’s Premier fall events where people come from all over to experience the World’s largest BBQ contest, one of the Midwest’s largest and oldest livestock exhibitions, professional rodeos, prestigious horse shows and the National Championship Saddle bred horse competition. During the year more than 270,000 people attend events at the American Royal Complex. The project was to create a campaign using various promotional materials. For my campaign I wanted to focus on the livestock/rodeo side of the event. I was inspired by vintage circus and wanted posters.